Here a great piece from Wikipedia on the life cycle behind innovation:
The process of adoption of a new and innovative technology over time is typically illustrated as a classical normal distribution or "bell curve". The model indicates that the first group of people to use a new innovation is called "innovators", followed by "early adopters". Next come the "early majority" and "late majority", and the last group to eventually adopt a product are called "laggards" or "phobics".
The demographic and psychological (or "psychographic") profiles of each adoption group were originally specified by the North Central Rural Sociology Committee, Subcommittee for the Study of the Diffusion of Farm Practices, by agricultural researchers Beal and Bohlen in 1957. The report summarised the categories as:
The Innovators: had larger farms, were more educated, more prosperous and more risk-oriented
The Early adopters: younger, more educated, tended to be community leaders, less prosperous
The Early majority: more conservative but open to new ideas, active in community and influence to neighbours
The Late majority: older, less educated, fairly conservative and less socially active
The Laggards: very conservative, had small farms and capital, oldest and least educated
The model has subsequently been adapted for many areas of technology adoption in the late 20th century. Because of this I think it is a great framework to be aware of as an early adopter in functional medicine bringing this wonderful way of doing medicine into society.